Geraldine van Heemstra: Designing With Weather

Reviewed and edited by Brett Stadelmann

Editor’s note: This article began as coverage of Geraldine van Heemstra’s 2025 solo exhibition Windswept and has been expanded to explore the creative process behind the work.

What happens when an artist stops treating weather as interference and starts treating it as a collaborator?

That question sits at the centre of Windswept, the solo exhibition by artist Geraldine van Heemstra shown at Winsor Birch’s Little Gallery in Marlborough in late 2025. Van Heemstra’s work draws on walking, sailing, exposed landscapes and processes that allow wind, rain and found materials to affect the outcome.

Paintings from Geraldine van Heemstra's Windswept exhibition arranged in a gallery store room
Photo: Juliet Sheath. Source: Winsor Birch.

Letting the Environment Into the Process

Much creative work is built around control. We choose the paper, light, software, colour, camera settings and working conditions, then try to eliminate surprises.

Van Heemstra moves in the opposite direction. Her own news and exhibition notes describe work developed through Scottish landscapes and later translated in the studio. Wind and weather are not simply subjects depicted after the fact; they participate in the making.

That distinction is useful for any creative practice. A constraint becomes more interesting when it changes the work instead of merely slowing it down.

Our guide to creative direction focuses on deliberate choices, but strong direction does not require controlling every variable. Sometimes the direction is the rule that determines what you are willing to let happen.

Walking as a Form of Research

Walking changes the pace at which visual information arrives. Rather than collecting references through a feed, the artist encounters scale, sound, temperature, repetition and material in sequence.

For van Heemstra, remote highlands and rugged coastlines become working environments rather than scenery. That kind of embodied research has a different texture from looking at landscape photographs later in a studio.

If you want to experiment with that method in a less extreme form, our guide to creating a travel art journal offers a practical way to record colour, texture, shape and observation while moving through a place.

Chance Can Be Designed Into a Practice

Chance sounds like the opposite of design, but artists have long created systems that deliberately allow uncertainty. A process can be controlled at one level while remaining open at another.

You might choose the material and location but not the mark the wind makes. You might define a colour palette but use a printing process that produces variation. You might impose a strict grid and then allow photography to interrupt it.

The useful question is not “how do I make this random?” It is “which part of the outcome am I willing to stop controlling?”

That can be especially freeing for people who struggle with perfectionism. Our article on creative habits for self-doubt explores why reducing the pressure to produce a perfect result can help work move again.

Landscape as Material, Not Just Inspiration

In Windswept, the landscape does more than provide an image to reproduce. It influences the physical traces, collected objects, tools and conditions of making.

This way of working also raises useful sustainability questions. Found natural material is not automatically benign; collection needs context and restraint. In protected landscapes, the principle of leaving natural objects in place remains important. The US National Park Service explains this clearly in its Leave What You Find guidance.

The wider creative lesson is to understand material as part of a system. Our sustainable design materials comparison uses the same lens for commercial creative work: sourcing, performance, durability and disposal all matter.

The Studio Still Matters

Work made in collaboration with the elements does not remove the role of editing. Back in the studio, fragments, drawings and observations have to be selected, translated and composed.

This two-stage process is useful: first collect without over-editing; then edit with intention.

Creative people often try to evaluate ideas while they are still generating them. Separating those modes can make the process less brittle. Let the walk, material experiment or sketchbook produce more than you need. Then apply judgment later.

Why Windswept Still Feels Relevant After the Exhibition

The physical exhibition ran from 17 October to 21 November 2025, but van Heemstra later reflected that the work and words around Windswept continued beyond the show itself. That is visible in her December 2025 artist update.

The lasting idea is simple: creative control does not always mean removing uncertainty. Sometimes a practice becomes more distinctive when the world is allowed to leave marks on it.

For a related approach to slower, more deliberate making, see Sustainable Creativity: Slow, Ethical, Beautiful Outcomes.