Free tools for creative small businesses
Build Your Brand, One Clear Decision at a Time
Use these practical tools to move from brand strategy to visual direction, moodboard, colour, typography and a working creative brief. Start at the beginning or jump straight to the decision you need to make.
Start where you are
You do not need to complete every tool. If your strategy is already clear, skip ahead. If your visuals feel inconsistent, begin with Brand Direction or Moodboard. If you are preparing a project for yourself or someone else, the Creative Brief can stand on its own.
Brand Essence Builder
Clarify who the brand serves, the outcome it promises, what makes its approach distinct and the three traits that should guide decisions.
Build Your Brand EssenceBrand Direction Builder
Translate brand traits into a practical direction for colour, typography, imagery, layout and voice.
Build Your Brand DirectionBrand Moodboard Planner
Turn a purpose, three feelings and a few visual choices into a focused 12-slot collection plan.
Plan Your MoodboardBrand Colour Contrast Checker
Test foreground and background colours against WCAG thresholds, preview the pair and explore nearby accessible palettes.
Check Brand ColoursGoogle Font Pairing Previewer
Preview your own brand name and body copy across 50 curated Google Font pairings grouped by visual direction.
Preview Font PairingsCreative Brief Builder
Turn objectives, audience, message, tone, deliverables and success measures into a client-ready creative brief.
Build a Creative BriefMake better production decisions
Sustainable Materials Finder
Shortlist papers, inks, packaging and print finishes according to the priorities that matter for a real project, then verify the trade-offs with supplier evidence.
From choices to a usable system
The tools are most useful when the decisions carry forward. Keep the same three brand traits through Essence, Direction and Moodboard, then use your chosen colour and typography decisions consistently in future creative briefs and visual guidelines.
Read: Building a Visual Style Guide