Free small-business brand tool
A short brand guide gives everyone making your visuals and messages a common reference. Build a one-page starting point here, then copy the written guide or print the preview. No account required; your answers stay in this browser session.
Define your brand
Live preview
Mini brand style guide
Who we serve
Add an audience to make this useful.
The promise
Add a truthful, specific customer benefit.
Voice
Warm and clear
Colour palette
Typography sample
Make it feel like you.
A consistent design system makes everyday creative decisions easier.
This is a starting document, not an automated brand audit. Check actual accessibility contrast, print colour, font licensing and real-world use before finalising your style guide.
Use this guide alongside our Brand Direction Builder, Colour Contrast Checker, Logo Legibility Tester and brand style guide tutorial.
What belongs in a mini brand style guide?
The most useful style guide is one people can follow. Start with a concise audience description and an honest promise, then document a few enduring brand traits. Add named colours and typography choices and show what they look like together. Avoid decorative brand rules that nobody will use.
Keep this as an early working draft until you have tested it on real touchpoints: a website header, product listing, invoice, email and social graphic. A professional guide may also need approved logo variations, spacing rules, photography examples, accessibility checks and precise reproduction specifications.
How to check your choices
Evaluate colour contrast wherever text appears, especially small text and buttons. Check font readability on narrow screens and use properly licensed fonts. Confirm that the brand promise reflects what customers genuinely experience. The free preview shows a starting visual direction but does not certify WCAG compliance or substitute for professional print proofs.